[Jason.]

I can see them renewing it again until 2020 when the current contract ends. But I hope that's the last time they do and it ends in 2020. Twenty years over two different channels is enough and my interest in BB has dwindled over the past two years so I wouldn't really care. I can't even see Emma still presenting it post-2020.

Also CBB's ratings aren't even that high anymore? They're even lower now than they were in the early C5 series where a January CBB would comfortably rate above 2.5m and a summer CBB above 2.1m (CBB18 and CBB19 rated lower). It peaked during CBB13/15 where it was averaging over 3m (close to 4m in some cases) but the past few series they've just fallen. CBB19 averaged 2.4m which is pretty awful for a January CBB when it was averaging 3.1m just two years ago. That's pretty much equivalent to CBB6's drop after CBB4/5 on C4.