[LukeB]

Originally Posted by Daniel-X

LI has become culturally relevant whereas BB just isn't anymore, ALL of my friends (bar like one) are watching Love Island this year and NONE of my friends (bar like two/three) are watching BB. Everyone associates summer with Love Island and whenever I mention BB some of my friends genuinely are like 'what is the normal one still on?' (meaning civil)

Love Island will lose its popularity though, the younger demographic get bored of things really quick. This year or next year will be LI's peak before it slowly begins to decline.

I actually think it may be relevant for ages and do well just like Towie has which has been on for 7 years or so now and that's still doing well in ratings.