[Jack_]

Originally Posted by armand.kay

Love Island knows its audience and knows what kind of shout is, big brother has forgotten these things and is desperately trying to be like everyone one of its competitors.

Yep, and more importantly the channel actually shows it a modicum of respect (well, actually a whole heap). C5's disdain for civilian Big Brother has been long known but they've really taken the piss of late, and the total lack of any decent promotion has in part contributed to its recent demise. The most annoying thing about it is when CBB rolls around the promotion will step up tenfold, when it's the civilian series that needs it the most

ITV2 have invested in, nurtured and thrown the kitchen sink at this project and it's work. C5 could learn a lot of lessons, but won't