[MTVN]

Can't pay, we'll take it away is pretty much the only regular show in the 9pm/10pm slots that outperforms BB, the other programs that beat it tend to be one off shows or air earlier in the evening. So BB is still very important for their ratings, the only worry is that I presume it's very expensive to produce compared to other shows so unless it performs significantly better then they might start to wonder if it's worth it