[Kizzy]

''The researchers released their finding as an “exclusive” to a single news source – Buzzfeed – on Friday which then presented the findings with a heavy dose of analysis from one of the authors but with no substantive explanation of the methodology.

Buzzfeed also presented the findings in a series of charts which gave the appearance that they were showing levels of support for various propositions in the manner of a conventional opinion poll. Confusion was added by the fact that the headline findings presented by Buzzfeed did pertain to rough percentages of the population.

The result was that most journalists - including the Independent's - followed up the Buzzfeed story without fully grasping the methodology.

The researchers did make details of their methodology available on Friday and Saturday to journalists that requested it.

Yet they did not publish the full document online until Sunday afternoon, meaning that for the best part of two days statisticians and the general public were unable to access it and had to rely on partial and flawed media reports.''


In other words, it's total bollocks.

http://www.independent.co.uk/infact/...-a7892216.html