[user104658]

Perhaps the people actually involved in the photoshoot were having a long day and simply didn't think, I doubt the picture was originally posed with any intent, HOWEVER from there on its exactly the same as the Dove commercial;

There's no feasible way that this got all the way into a published ad without SOMEONE saying something - even if that's just "I know we don't mean anything by this but it's obviously going to cause problems", and yet they chose to proceed. That's where questions need to be asked if anywhere, in my opinion.

It can only be a grab for viral marketing. I'm pretty sure it's been proven at this point that the most important part of raising brand awareness and generating sales is simple exposure... And the content / slant of that exposure matters very little. Negative marketing that generates news stories (which are also FREE, unlike traditional advertising) is just as effective as if not more effevtive than a smaller, positive ad campaign.

You see similar with movies / games etc. quite often. If they gain notoriety they will make money... Doesn't matter if the content is actually trash.

Also, Trump.