[Stu]

Those straws will crumble to pieces if you clutch at them any harder.

[Redway]

Originally Posted by Stu

What are you basing all of this on? I see plenty of products that are portrayed as relatable and that are marketed in such a way that people know what they are buying before they buy it. I also see them bigged up to be more important than they are. The two methods of advertising are not exclusive from one another. What gives you the idea that they are?

And what happens when your product isin't all that? When it isin't very relatable and you don't want to show too much of what a crap product it is? You work around it and make your paper.

That's what advertising is. A system to convince people who labour in jobs they don't like to buy things they don't need.

Don't get me wrong, some adverts do cover the criteria that I've specified in previous posts, but quite a lot are too consumed on glamourisation.

Originally Posted by Marc.

Advertising drives me nuts sometimes

Me, too.

[Benjamin]

Originally Posted by Redway

Yes, glamourise (that's how it works), but give some insight into the actual product. They're a bit too consumed with glamourising than actually talking about the product in itself. Perhaps a bit more insight about the actual product, then glamourisation, so people can relate to the product before glamourising. They need a decent mix of both glamourisation and, perhaps, a bit of insight into the actual product.

But as Stu said, they are not exclusive from each other. And half the time a product doesn't need too much insight; if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

And if the advertisers are making money from a product with a method that works why would they alter it to please the minority that don't even buy their product?

I think you need to go back and study marketing.

[lostalex]

Speaking of ads, there's a great Australian show called "The Gruen Transfer". It's an awesome show, anyone who knows how to do torrents, you should check it out.




The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall's intentionally confusing layout makes our eyes glaze and our jaws slacken... the moment when we forget what we came for and become impulse buyers.

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us.
Brilliantly hosted by Wil Anderson, who is even taller than he looks on TV, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

[Redway]

Originally Posted by ukturtle

But as Stu said, they are not exclusive from each other. And half the time a product doesn't need too much insight; if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

And if the advertisers are making money from a product with a method that works why would they alter it to please the minority that don't even buy their product?

I think you need to go back and study marketing.

You're making some very good points, Stu and Ben, but my point is that I'm pretty sure there are other ways of making a product look good without stretching the realms of realism.

Just my opinion.

[Stu]

Originally Posted by ukturtle

if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

Originally Posted by Redway

there are other ways of making a product look good without stretching the realms of realism.

And advertisers use them. But sometimes they need to stretch realism. To make more money. Some products wouldn't sell as well otherwise.


Just going in circles now.

[Patrick]

I hate the new Haribo Ad.

Kinda camp.