[Jarrod]

Upon Channel 5 purchasing Big Brother, intitally a Live Streaming was confirmed, but was further looked into by Desmond the ratings for Big Brother were predicted to be about 1.1 mill a 24 hour Live Streaming could not be covered over that amount of viewership, even though Jeff Ford did clearly state "We could have done it if we wanted to". This news sent fans into backlash with over 1 million emails alone being sent to Channel 5 over the absense of Live Feed.

Channel 5 then re-launched a one hour streaming on 5* after evictions which has attracted the highest ratings for the channel. An insider has spoken to us an told us why Channel 5 will never bring back the Live Feed as long as viewerships stay as under 2 mill. "When Big Brother was big back in it's Channel 4 days all the big newspapers talked about it

The show also had major sponsors at the time like Virign who helped fund the Live Streaming, the only way for a 24 hour Live Feed to return is if the show starts producing old viewership figuires like Big Brother had at least in it's Ninth series, which is most likley to never happen as Jeff Ford said himself the old fans have moved on, and fans are starting to get used to the fact that there is no 24 Hour Live Streaming, but I do believe that if all goes well Channel 5 will find away to incoperate further Live Feed programs into it's schedule if BB13 and CBB10 have successful ratings.

http://worldofbb.webs.com/apps/blog/...-it-s-old-form

Don't know how true this is, but it's worth a read. So basically if we want a live feed we need at least 3.6 million viewers on average.