[emmetmcl]

I think what they really mess up on is not having the Big Brother theme in the adverts. As another poster said, the advert is low key. If they have that theme, that everyone knows, for only 3 seconds people will immediately think of Big Brother.

But we also have to remember, its a week or so to go. They'll surely advertise on MTV/Comedy Central/etc.

[Samm]

They don't usually advertise it till around a week to go for civilian BB anyways, i'm past caring about ratings anymore I just want a good series

[Jamie89]

Originally Posted by Samm

They don't usually advertise it till around a week to go for civilian BB anyways, i'm past caring about ratings anymore I just want a good series

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

[Marsh.]

Originally Posted by Jamie89

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

In the BB7 days didn't they start the countdown ads at about 30 days?

[Jamie89]

Originally Posted by Marsh.

In the BB7 days didn't they start the countdown ads at about 30 days?

Oh did they? I'm not sure, I just vaguely remember ads normally starting a few days before launch. Could be wrong but I never noticed them if they did start sooner

[T*]

Originally Posted by Jamie89

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

Eh? Even when I was smaller I remember being bombarded with eye flashes and countdown promos all the time on C4?!

[Jamie89]

Originally Posted by Tom*

Eh? Even when I was smaller I remember being bombarded with eye flashes and countdown promos all the time on C4?!

They had loads of promo, but how far in advance of the launch was it?

[T*]

Originally Posted by Jamie89

They had loads of promo, but how far in advance of the launch was it?

About a month prior to the launch is when eye flashes started appearing and I remember there would also always be a steady stream of rumours and promo happening in Heat

[TomC]

Surely things like Facebook and YT advertisement is what matters in this day and age. You know how many people actually sit through TV adverts?

[chriskicks]

hopefully we will be drip-fed some info this week and next week leading to the launch.

[_Tom_]

Main video on the Youtube homepage for 2+ days is a big step up from previous years' imo

[TomC]

tbh in my everyday life i didn't see any CBB17 promotion.

[RichardG]

Originally Posted by TomC

tbh in my everyday life i didn't see any CBB17 promotion.

me neither, but i did see the video ad on the youtube homepage a week ago so i guess the promo for bb17 has been better from my perspective

[Jason.]

Yeah C4 did promote better. They released the BB6 eye like 5 weeks before the launch and they started the countdowns 18 days before the launch - C5 only ever start it 7 days before and that's if they even decide to have countdowns.

[Crimson Dynamo]

like most my adverts go at x30 so that would be a big waste of time

[Louisa]

I'd rather them save money from advertising, a program that's been on for sixteen years is unlikely to attract new viewers, and concentrate on maintaining the series as well as they can do.

I'm hoping for better tasks this time around: there's been a few good ones but not consistently good.

Or of course, they might be saving their money so that they can persuade a certain someone to return.

Spoiler:

[emmetmcl]

Just seen an advert on MTV (music channel) there now, having seen none for the past week. Presumably they're starting to advertise a bit more now with a week to go?

[*mazedsalv**]

They better start doing more now there's basically a week left.

Love Islands promotion in the last week has been fantastic. They deserve praise for that.

We'll see how that rates tomorrow. They have put BB on C5 promo to shame generally.

[Jason.]

I've seen the the BB17 advert a few times in the last day or so. But yeah it's embarrassing when ITV2 promote LI waaaay better than C5 do BB.