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Old 21-04-2011, 06:58 PM #1
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Default The rush release phenomenon

What is with this? Britney Spears, Lady Gaga and now Beyoncé have all rushed songs out for release with little warning and no music video. It seriously impairs their sales, IMO, and seems totally illogical, why release them in the middle of the week? That just skews sale data completely. My only thought is that it's to prevent the song from becoming widely leaked, i.e. they're trying to make legally purchasing music more common in this age of illegal downloading - but there are surely better ways of tackling the problem than this? For example, getting rid of the people who are leaking artists' music onto the internet all the time?! Maybe that's not possible, maybe it's people high up in the industry who're doing it, though that doesn't really make sense - it's obviously lucrative to leak music 'cause it happens all the time but still, you'd think they would try do something about that rather than rush release new singles and albums!
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