[Ammi]

LONDON (Reuters) - Asda, the British arm of U.S. grocer Wal-Mart Stores, has teamed up with Transport for London to enable customers to pick up shopping ordered online from six London Underground station car parks, it said on Wednesday.

Like other retailers, Asda is experimenting with different pick-up points to capitalise on shoppers' increasing demand for "click-and-collect" grocery options.

The supermarket - battling with J Sainsbury to be Britain's second largest grocer in terms of sales - has already trialled collection services at a Park and Ride facility in Nottingham, central England, and at a business park in Reading, southern England.

Asda's latest initiative will offer same-day ordering before noon - meaning commuters can order their shopping online before midday and pick it up after 1600 GMT.

The first London Tube stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.

The move is part of a five-year strategy detailed by Asda last week that included increasing its click-and-collect points to 1,000 from 218, while also extending its footprint in London and southeast England, where it has fewer stores than rivals, including market leader Tesco.

Food and consumer goods research group IGD predicts click and collect will help the online grocery shopping market in Britain grow to 13.7 billion euros ($18.5 billion) by 2016 from 7.1 billion in 2012.

Asda is targeting online sales of 3 billion pounds ($4.8 billion) by 2018.

If the initial click-and-collect locations at Tube station car parks are successful, Asda will seek to extend the scheme to other areas of London and southeast England.

[arista]

Yes everyone is doing a Click and Collect

[Gstar]

As if London tube stations aren't busy enough..

[Niamh.]

Why wouldn't you just have them delivered to your house if you're going to order online?

[arista]

Originally Posted by Niamh.

Why wouldn't you just have them delivered to your house if you're going to order online?

It appears more the old (of course and the young)
get to the door



This new Collect
is for those that may not want a delivery delay.

Click while at work collect on way home
is one way.


May stores are having outside Hubs built for this new
Click and Collect

[arista]

Originally Posted by Germyle

As if London tube stations aren't busy enough..

[The first London Tube stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.]



But all those have big Car Parks
ideal for a AsdaWalmart Hub

[fingers]

It was only a matter of time before it became an AsdaWalmart thread.

[arista]

Originally Posted by fingers

It was only a matter of time before it became an AsdaWalmart thread.

Of course

Originally Posted by fingers

It was only a matter of time before it became an AsdaWalmart thread.

It's not Walmart you cheating fecker

[Cherie]

Originally Posted by Niamh.

Why wouldn't you just have them delivered to your house if you're going to order online?

The mind boggles really, I suppose you can do your shopping in your lunch hour and collect it on the way home.

I don't really like having my shopping delivered/