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Old 02-06-2014, 09:52 AM #1
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Crimson Dynamo Crimson Dynamo is offline
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Default Good Morning Britain 'heading for the chop after ratings slump'

  • For the past fortnight the show has failed to reach audience share of 15%
  • ITV source says programme 'could be toast' if viewing figures fail to improve
  • Show is being watched by fewer people than Daybreak - which it replaced
  • Last Monday just 270,000 people tuned in to watch the morning show
  • Despite it being a Bank Holiday, 1.17million still tuned into BBC rival
  • ITV denies claims and says programme makers are 'in it for the long game'
  • Programme fronted by Susanna Reid launched in April to great fanfare
Read more: http://www.dailymail.co.uk/news/arti...#ixzz33TRjS9MC

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