[arista]

Rapper Kanye West has filed papers to officially
change his name to be
known simply as Ye.
He cited "personal reasons" in the
court documents filed in Los Angeles.
It comes almost three years after the
mercurial music star,
fashion designer and presidential
hopeful tweeted about changing his name,
after releasing an album titled Ye.

At the time, he referred to "the being" formally
and formerly known as Kanye West
before announcing: "I am YE."

https://www.bbc.co.uk/news/entertainment-arts-58328895


Gimmick?