[BigAsher]

How many people do you think will watch the launch. It's not being simulcasted on ITV2, and the advertising has been pretty meh, so I think it'll be much lower than last years, just about 1m I'd say.

[Benjamin]

Yeah, the hype even on here seems a lot less than last year. I’ll say 1m (but just)

[Gusto Brunt]

570,000.

I don't see any advertising, just on here. I think this will be the last one.

[BigAsher]

The series average will take a hit as well, considering MAFS is rating well. The officials that came in today say that its rating at about 2m

[Kate!]

Last year we had Noky rumoured earlier than this.

[madman411]

Can't even begin to guess a ratings average. I think ITV had the best intentions for resurrecting the show, but I don't think they executed it properly. "Back to basics" was a little misleading. I do think it's hard to make a show like this in this day and age. The world is just too easily offended now. The fact they're rumoured to be giving hm's a crash course on what is/is not acceptable behaviour is a red flag. The show needs to be raw. Who knows, maybe this season will be a pleasant surprise.

[Strictly Jake]

Dont know why people are saying it's not been advertised. Every single itv show in the past two weeks in a least two of the advert breaks of each show the advert is shown. However I haven't seen billboards etc but the TV advert is on all the time

For ratings I'm gonna say 979,000

[Nicky91]

23 million

[Beastie]

750,000

[iRyan]

The initial launch might not get high viewership, but if the cast is great and creates moments worth talking about on TikTok, X, etc. - the viewership will increase.