[BigAsher]

How many people do you think will watch the launch. It's not being simulcasted on ITV2, and the advertising has been pretty meh, so I think it'll be much lower than last years, just about 1m I'd say.

[Benjamin]

Yeah, the hype even on here seems a lot less than last year. I’ll say 1m (but just)

[Gusto Brunt]

570,000.

I don't see any advertising, just on here. I think this will be the last one.

[BigAsher]

The series average will take a hit as well, considering MAFS is rating well. The officials that came in today say that its rating at about 2m

[Kate!]

Last year we had Noky rumoured earlier than this.

[madman411]

Can't even begin to guess a ratings average. I think ITV had the best intentions for resurrecting the show, but I don't think they executed it properly. "Back to basics" was a little misleading. I do think it's hard to make a show like this in this day and age. The world is just too easily offended now. The fact they're rumoured to be giving hm's a crash course on what is/is not acceptable behaviour is a red flag. The show needs to be raw. Who knows, maybe this season will be a pleasant surprise.

[Strictly Jake]

Dont know why people are saying it's not been advertised. Every single itv show in the past two weeks in a least two of the advert breaks of each show the advert is shown. However I haven't seen billboards etc but the TV advert is on all the time

For ratings I'm gonna say 979,000

[Nicky91]

23 million

[Beastie]

750,000

[iRyan]

The initial launch might not get high viewership, but if the cast is great and creates moments worth talking about on TikTok, X, etc. - the viewership will increase.

[MTVN]

Pretty disappointing that it didn't get over a million. I think series overnight average will probs be around 700k or a bit less

[Vanessa]

I'm not going to stress about ratings, as it's out of my control.
Hopefully it will get decent viewing. As this cast I think has potential.

[DanielM787]

The ratings were terrible? why am I not surprised.. probably down to a less diverse age cast. But with that being said though they did manage to reach their target audience and that was high, so they will be happy with that.

Does this mean.. the end could be in sight again?

[Crimson Dynamo]

Originally Posted by DanielM787

The ratings were terrible? why am I not surprised.. probably down to a less diverse age cast. But with that being said though they did manage to reach their target audience and that was high, so they will be happy with that.

Does this mean.. the end could be in sight again?

people decided not to watch before the cast were revealed (based on the rating )

Now that the cast have been revealed we can judge going forward if it was a success or not

[BigAsher]

Overnights aren't anything to worry about

[*mazedsalv**]

Originally Posted by BigAsher

Overnights aren't anything to worry about

Agreed, especially when things like Eastenders can barely get 2 million nowadays on BBC1.

The catch up figures will be the thing to look out for. Last year each episode doubled.

But i do get it that a face value it does look bad despite being very good for the channel.

[Benjamin]

Originally Posted by DanielM787

The ratings were terrible? why am I not surprised.. probably down to a less diverse age cast. But with that being said though they did manage to reach their target audience and that was high, so they will be happy with that.

Does this mean.. the end could be in sight again?

What they need to do is tease the housemates to us to entice people.

[MTVN]

It's day 1 and the show has already dropped to lower ratings than any episode last series

[OLLIE97]

Kind of expected after the launch figure. Will be interesting to see how it does catch up wise. Was adding a decent amount last year with ITVX included.

[BigAsher]

I'm hearing that yesterday's highlights got 565K. Not confirmed yet but haven't heard anything else

[Josiah.]

But remember, we won't know the finalised ratings for this week until two weeks from now. So these episodes could hit 1 million with catch-up.

[Mystic Mock]

I think that the Launch didn't help.

Because I do feel that the subsequent episodes have been sharper, but the Launch felt very rushed and hard to really get a feel for anyone.

[OLLIE97]

Originally Posted by BigAsher

I'm hearing that yesterday's highlights got 565K. Not confirmed yet but haven't heard anything else

It was 620k

[Vanessa]

There's also catch up figures to add to it.

[MTVN]

You know things are bad when Super TV stops reporting the ratings