[ILoveMoney2]

Channel 4 didn't say that but they should of.

Day 5:
Channel 4 has revealed today that it will no longer donate money to charity from its Big Brother phone votes.

The move comes after a heap of controversy surrounding the 24 hour live feed being axed after nine series. At the time, Channel 4 blamed excessive running costs and lack of demand - an unfortunate consequence of the economic downturn.

And it is that which has been noted as the cause of Channel 4’s decision regarding the charity donations. The advertising reccession is said to be the worst in years, and all broadcasters have been battling to save money and cut costs.

“The costs associated with running the Big Brother vote line have meant it has run at a considerable loss for the last couple of years,” said a Channel 4 spokesman.

“Given the current climate, after very careful consideration, Channel 4 has regretfully decided not to make charity donations for this series of Big Brother in order to limit this loss and ensure we are managing our finances optimally to allow us to continue delivering our public service remit.”

Channel 4 had not been making a profit from the phone lines since 2006, but before then the lines had been run purely on a for-profit basis.

Channel 4 explained that today’s decision would “bring the programme into line with reality series on other channels including The X Factor, Dancing on Ice and Strictly Come Dancing“.