I think it's a reverse of the usual meaning of the term. Instead of saying it to encourage team-work, it's being used to encourage playing for yourself. They're basically saying there's no room for teamwork when you're playing for yourself.
Originally Posted by Marsh.
"After all there's no I in team"
Doesn't that saying contradict what the advert was going for or do I have brain fog? They want them to be ruthless and selfish not a team player, unless they have to do it in teams?
Anyway, I like the ad! I really like how they're focusing on the show as a game and a competition, and love the dystopian vibe going on, very fitting considering Big Brother's origins. And very Hunger Games-esque at the end, with the public contestant selection. Yeah, good stuff!
I mean, if I was being picky I'd prefer it more serious, instead of the military uniforms and Rylan's stinger at the end, but it wasn't hugely jarring or anything. By C5's standards, it was definitely reigned in.