Quote:
Originally Posted by Jordan.
I agree with that you're saying but to just defend C5 a bit, Love Island also has the fact it's new and fresh going for it. I'm sure it's easier to get people invested in a new concept than it is to get them to stick with a tired one.
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Of course, but don't forget C5 and BB were pushing this whole 'the game is changing' crap (which turned out to be totally meaningless as per usual) more than they have done for any of the themes in the past, so the 'new' concept was there, they just couldn't be bothered to promote it properly.
It's a shame because the content of the promo (mainly the trailers) were great, but they just relied on Rylan too much, barely aired the ad on C5 or their sister channels, didn't turn up to a Radio 1 interview, released five house pics on bloody Twitter. It was all pathetic
This series was never gonna hit 3m or anything like that but say it had launched to idk 1.7 or something, the officials might look even better than they do now and could've made the difference between shoddy production decisions to chase ratings and whether or not civilian BB has a future