Apparently Mr Frow is under pressure for big brother to be matching the viewing figures some of the imports and doc's have be hitting in the overnights.
Which most recently are anywhere upto 1.8million.
For example a documentary called extradionary people last week rounded up to 1.7million overnight.
BB is averaging around 1.4million per night, some nights slightly lower and others up etc.
Ethier way big bro is a good 300.000 short in viewing numbers, and is more expensive then the imports/docs.
The axeman must be licking his lips....I don't see an increase at this stage of the series sadly.
That's why you've seen a mixed schedule, with bb appearing to start at 10pm some nights, and 9pm other's.
To see which deliver's better in ratings and share.