[Benjamin]

A giant billboard which links death with eating meat has been criticised by the National Obesity Forum (NOF).

The advert shows a coffin-shaped pie and asks the question 'Not ready to meat your maker?'. It also recommends veganism in the fight against obesity.

Campaign group Peta said it placed the advert in Gloucester because of a new mortuary in the city for obese bodies.

Tam Fry, from the NOF, said the advert was "laughable" and an attempt to make a point out of others' misfortune.

'Not appropriate'

Yvonne Taylor Peta claimed "The best thing that coffin dodgers can do for their health and to help animals is to go vegan”

Peta also said that Gloucester had the first mortuary in Britain to accommodate bodies weighing up to 50 st.

This has been disputed by Gloucestershire County Council which says that its new mortuary - officially opened last week - is one of many in the country that can take bodies of this size.

Mr Fry said it was "ridiculous" that Gloucester had been targeted because the city was one of the less obese areas in the country.

"We want to do all we can to lessen obesity but I do not think it appropriate at all to draw attention to it in this manner," he added.

Yvonne Taylor, from Peta, said the billboard was deigned to highlight a link between meat pies and pasties and obesity and other ailments.

"The best thing that coffin dodgers can do for their health and to help animals is to go vegan," she said.

Gloucestershire's new Coroner's Court, which includes mortuary and post-mortem examination facilities, was officially opened on 1 April.

http://www.bbc.co.uk/news/magazine-17667891

[Niamh.]

lol.

[Vanessa]

Vegan? No way! I like chicken and fish!

[Marc]

I think it's pretty appropriate for pies, but not so much meat. You can't tell us that we're going to die because we eat pie and that we should be vegan.

[Marc]

But it is a really good advert

[arista]

No I want Chicken and Mushroom Pie

[Vanessa]

Originally Posted by arista

No I want Chicken and Mushroom Pie

Steak and Kidney pie!

[Marc]

Steak ad Ale

[Ammi]

..it is pretty clever 'meat your maker'
..the pastry would kill you before the meat though

[Marc]

Originally Posted by Ammi

..it is pretty clever 'meat your maker'
..the pastry would kill you before the meat though

[MTVN]

Peta

[Ammi]

Originally Posted by MTVN

Peta

Yeah..she's just put a lot of farmers out of business there

[Niamh.]

Originally Posted by MTVN

Peta

[Mrluvaluva]

It's just getting the media attention that, I am sure, they wanted to achieve when they dreamed the advert up.

[DrunkerThanMoses]

I guess they didn't have anything else to complain about.

[MTVN]

Originally Posted by Niamh.

Keep on topic please Niamh

[Niamh.]

Originally Posted by MTVN

Keep on topic please Niamh

You called his name

[Marc]

Originally Posted by Niamh.

Haha I was going to make this joke, I'm glad I didn't though

[Niamh.]

Originally Posted by Marc

Haha I was going to make this joke, I'm glad I didn't though

Peeta/Hunger Games, it's relevant

[Kizzy]

I think its a tad OTT but overall a good ad ...Most 'meat' pies don't actually contain any what you could consider 'edible' meat anyway, so they are fat wrapped in fat.....

[Kazanne]

I dont eat meat,but those that want to should feel free to do so,the best way to help stop people eating meat is to take them on a visit to an slaughter house,I think PETA are on the whole an organisation for the better life for animals,so i am all for them,especially in the fur business.

[Benjamin]

I love the fact that they link meat to obesity.