[Alf]

Everyone is talking about this new man hating Gillette advert.

Any opinions on here?

Have they just destroyed themselves by attacking their main customers?

Will they bring out an advert for their female products showing how horrible women are?

[Crimson Dynamo]

Youtube video

The aim of this is to get men and women to buy gillette products for men only, no other aim.

That is all. They take what is fashionable and use it to sell goods to young people. Their marketing research would have suggested that this will work and if it does - well done them.

Cynical and clinical. boom.

[user104658]

Originally Posted by Niamh.

I don't see how it's man hating?

I agree with this but;

Originally Posted by LeatherTrumpet

Cynical and clinical. boom.

I also agree with this .


I don't think it's man-hating, but I do think it's disingenuous, hollow, meaningless trash. Latching onto something as serious as abuse and sexual assault for no other reason than to sell their product... it's soulless. It would take a HELL of a lot to make me believe that Gilette actually gives a flying **** about anything more than their bottom line. That's just not how large companies work. They're about $Ł$, not people, full stop.

But then, I also feel utterly nauseated at every John Lewis bloody Christmas advert and most people seem to love them so... I guess the marketing works. Blergh.


(Also I assume Gilette are struggling at the moment because realistically who clean-shaves in 2019? ONLY sexual predators so they really are going to alienate their core market)

[Niamh.]

Originally Posted by Toy Soldier

I agree with this but;




I [b]also[/i] agree with this .


I don't think it's man-hating, but I do think it's disingenuous, hollow, meaningless trash. Latching onto something as serious as abuse and sexual assault and abuse for no other reason than to sell their product... it's soulless. It would take a HELL of a lot to make me believe that Gilette actually gives a flying **** about anything more than their bottom line. That's just not how large companies work. They're about $Ł$, not people, full stop.

But then, I also feel utterly nauseated at every John Lewis bloody Christmas advert and most people seem to love them so... I guess the marketing works. Blergh.


(Also I assume Gilette are struggling at the moment because realistically who clean-shaves in 2019? ONLY sexual predators so they really are going to alienate their core market)

Well yeah of course that's also correct

[Niamh.]

I don't see how it's man hating?

[Crimson Dynamo]

Originally Posted by Niamh.

I don't see how it's man hating?

Its ok neem


Alf I think what Neem means is can you specify what aspect of the advert hates on men?

[Niamh.]

Originally Posted by LeatherTrumpet

Its ok neem


Alf I think what Neem means is can you specify what aspect of the advert hates on men?

There was some lovely men in the ad

[Alf]

Originally Posted by Niamh.

I don't see how it's man hating?

Within the first 5 seconds it says bullying, the me to movement, toxic masculinity. It goes on to show men harassing and mansplaining to women.

We're not all Harvey Weinstein.

Most men are brilliant people.

[Niamh.]

Originally Posted by Alf

Within the first 5 seconds it says bullying, the me to movement, toxic masculinity. It goes on to show men harassing and mansplaining to women.

We're not all Harvey Weinstein.

Most men are brilliant people.

Yes there was lots in the advert too....

[Alf]

Originally Posted by Niamh.

Yes there was lots in the advert too....

What would you think to advert selling ladies beauty products by mentioning women are the biggest murderers because of abortion? Would you be fine with that as long as it showed some good women too?

[Mokka]

Originally Posted by Alf

What would you think to advert selling ladies beauty products by mentioning women are the biggest murderers because of abortion? Would you be fine with that as long as it showed some good women too?

Abortion isn't murder ... so I would think they got their facts really wrong.
But this ad didn't start with false facts

[Niamh.]

Originally Posted by Alf

What would you think to advert selling ladies beauty products by mentioning women are the biggest murderers because of abortion? Would you be fine with that as long as it showed some good women too?

Murder is illegal and abortion is not so that would be a falsity

[GoldHeart]

Originally Posted by Niamh.

I don't see how it's man hating?

Some could argue it's a bit OTT for a Gillette ad , but i've watched plenty of ads that beat around the bush and you even forget what they're advertising until the logo pops up at the end .

I guess it's also interpretation , is it just trying to show something positive in the end ? or is it just latching onto another agenda .

[Niamh.]

Originally Posted by GoldHeart

Some could argue it's a bit OTT for a Gillette ad , but i've watched plenty of ads that beat around the bush and you even forget what they're advertising until the logo pops up at the end .



I guess it's also interpretation , is it just trying to show something positive in the end ? or is it just latching onto another agenda .

Have you ever watched an "always" ad though?

[user104658]

Originally Posted by Niamh.

Have you ever watched an "always" ad though?

Tampon adverts make me wish I had a vagina so that I could experience the sheer joy of using them. Everyone looks so happy . I would feel so free and like I could play tennis without worry and everything.

[Niamh.]

Originally Posted by Toy Soldier

Tampon adverts make me wish I had a vagina so that I could experience the sheer joy of using them. Everyone looks so happy . I would feel so free and like I could play tennis without worry and everything.

[GoldHeart]

Originally Posted by Niamh.

Have you ever watched an "always" ad though?

Some are sillier than others regarding tampons & pads . But we get the general message that you can still be active while on your period and blah blah .

[Glenn.]

Don’t see the problem with the ad at all?

[Alf]

Originally Posted by Glenn.

Don’t see the problem with the ad at all?

It's an attack on masculinity, I wouldn't expect you to see the problem. But for people who think masculity is important and has built the world we live in, then it's an attack on that.

[Jordan.]

Originally Posted by Alf

It's an attack on masculinity, I wouldn't expect you to see the problem. But for people who think masculity is important and has built the world we live in, then it's an attack on that.

I didn't know it was forecast snow

[Glenn.]

Originally Posted by Alf

It's an attack on masculinity, I wouldn't expect you to see the problem. But for people who think masculity is important and has built the world we live in, then it's an attack on that.

Why wouldn’t you expect me to see the problem? There isn’t one clearly. No one but you seems to see it?

[Alf]

Originally Posted by Glenn.

Why wouldn’t you expect me to see the problem? There isn’t one clearly. No one but you seems to see it?

They put the advert up on YouTube, it's had tens of thousands of dislikes and every comment negative to it, So there's more than me that sees it. so stop lying.

[Glenn.]

Originally Posted by Alf

They put the advert up on YouTube, it's had tens of thousands of dislikes and every comment negative to it, So there's more than me that sees it. so stop lying.

You didn’t answer my question so maybe instead of insulting me we can reverse a bit

[Jordan.]

A great forward thinking advert, good job Gillette

[Glenn.]

There was nothing in that advert that was portrayed as exaggerated or misleading though