[Craiggy]

Is the constant Hair dying actually related to the fact XXL sponsor Big Brother. Or is it a coincdence?

Just crossed my mind, as they seem to be all changing hair colours left right and centre!

[Kizzy]

It has to be the sponsorship, shot themselves in the foot though as they all look ****! haha
rex... I mean luke S is the only one not to have dyed his hair I think.

[mkbb]

With Ashleigh's look last night its enough to put people off buying LIVE COLOUR XXL for life.

[lily.]

Live Colour XXL is the worst hair product in existence. Once you use it, you can't get it back out of your hair... not even with lightening products. It's awful.

[Barf_andotherthings]

omg that's ridiculous. I bet they had a pep talk before they went into the house telling them to use the products.

Also has ashleigh had her hair cut? Do they have an on site hair stylist?

[Patrick]

LOL Yes. They've been given a ****** load of free Live XXL Products to use.

Originally Posted by lily.

Live Colour XXL is the worst hair product in existence. Once you use it, you can't get it back out of your hair... not even with lightening products. It's awful.

Lies.

[lily.]

Not actually lies. There's silicone in it, and when you put it in your hair then heat treat your hair in any way [ie. Straighteners, Hairdryer, Curling Iron], it basically melts the silicone onto your hair. Then when you use lightening products [even the ones containing bleach], the products can't penetrate the strand of hair, therefore stripping the colour from your hair becomes impossible.

My daughter was using a red Live Color XXL last year, and despite numerous attempts to remove the colour, nothing has worked. The colour always comes out with a strong reddish tint.

[sarakss]

I think it's part product placement, part boredom. They don't have anything to do so a couple hours spent dying your hair is a way to pass time.

[alex_front2]

It will be Ok. In the last week that hair stylist comes in an ruins their hair cuts -see louise last

[MTVN]

Who's dyed their hair apart from Ashleigh & Scott

[alex_front2]

Originally Posted by MTVN

Who's dyed their hair apart from Ashleigh & Scott

Luke A and Caz put red streaks in.

From a marketing POV the sposorship is quite a good fit aa you can see product use on show.

[Marsh.]

I wondered why they had so much of it. Pathetic really, more fakeness.

Glad it backfired though, it looks cheap, tacky and stupid.

What are we going to have next though? Mugging to the camera saying "because you're worth it" or some other stupid tagline.

Lydia spread out in the bedroom sucking on a Kit Kat?