[Crimson Dynamo]

Waitrose has now pledged to ensure all its own-brand chicken products will
surpass the Better Chicken Commitment by the end of August. All fresh
chickens became compliant as of this week.

The move has been described by the RSPCA as ‘trailblazing’, setting a new
benchmark for animal welfare in the food industry. The supermarket is also
launching a transparent labelling scheme, helping its customers make more
informed choices with knowledge about production methods and quality of
life prior to slaughter.

In addition to its in-house changes, Waitrose is now lobbying the UK
Government to enforce mandatory welfare labelling across animal products in
a bid to promote more ethical produce.

‘It’s fantastic to see Waitrose’s new welfare label hitting the shelves, going
beyond- just the method of production to include both physical and
behavioural welfare criteria, offering a more complete picture of animal well-
being in their supply chain,’ said Dr. Tracey Jones, Global Director of Food
Business, Compassion in World Farming.

‘This initiative is truly inspiring and, if adopted more widely, would eliminate
the confusion caused by varying standards and labels among retailers,’
continued Jones. ‘We commend Waitrose for their leadership in this area and
for raising the bar for chicken welfare across all its own brand fresh, frozen
, processed and ingredient chicken by the end of August.’

https://environmentjournal.online/cl...hicken-policy/