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Guest
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What the hell were Channel 4 thinking?
Not only is Big Brother still their biggest show, by more than tripling their average share for a Sunday night, from 4% to 14%, but it even managed to entice more viewers than Top Gear, which is BBC2's biggest show.
Channel 4's share was up significantly to 13.4% (+1: 1%), putting it in third place ahead of BBC Two's 8.7% and Five's 4.5%.
This figure is obviously going to be Channel 4's biggest, and the show still brings in a profit, even thought it may not be what it once was.
I think, if they manage to grip the viewers over the next 4 weeks with a half decent series, which is up on BB10's or CBB6's figures, Channel 4 may just regret axing. If anything, I do feel Big Brother has begun to get a little bit of it's sparkle back... What do you think?
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