[Brekkie]

The option to renew the contract lies with C4 - they decided not too, therefore it's axed. That is how almost all TV shows get axed - not that many get axed midway through contracts due to penalties which would need to be paid (hence why C4 didn't pull BB sooner - they stuck with it three years longer than they wanted too as they'd already paid for it).


C4 have also confirmed they won't be reconsidering their decision - rather foolish if you ask me. Yes, they shouldn't make any rash decision until BB11 airs, and probably shouldn't air a main series next year, but they should at least be open to the possibility and probably invite Endemol to pitch to them their ideas for a 2011 Celeb series along with other ideas for replacements.