[Patrick]

How can we insure Big Brother 11's Launch Night in May is a massive ratings winner?

Lets not forget what a big high Celebrity Big Brother 7 left on, that may give BB11 a head start if you get me?

Part of the fact CBB7 got 6 Million in the launch was because Channel 4 used all their other channels like Music Channels, and E4 as an advantage and advertised like crazy on there.

Seriously I remember in Christmas I was flicking through the music channels and the CBB7 Flame Advert was constantly on.

I think if they can do this again, Big Brother 11 could potentially get the ratings CBB7s Launch got.

I would like BB11 to get higher, IMO if BB11 can stay above 3 Million alot of the time, it definiatly opens the door to more channels being intrested in it.

But what do you think Channel 4 WILL and SHOULD do to achive this?

I say Billboards more than anything, more people walk about to go out, go to work or school and that and drive around and are more likely to see massive billboards than they are a Advert on TV.

Billboards would look like this across the UK:












How amazing would it be to see the Big Brother Eye watching over the entire town?

Billboards is definiatly needed along with other forms of Advertising.
What do you think of the Billboard Ideas?

And what other ways could they advertise the final series?