[*mazedsalv**]

Originally Posted by Smithy

*Puts Business Head On*

Adverts on TV - These are probably the most effective, however are expensive if you want to advertise during a prime time show, are C4 going to want to spend lots of money to advertise a show which is unlikely to get high rating anyway?

Radio - can be effective, but not everyone listens to radio

Billboards - Again, can be effective however they're very expensive and are targeting the same people, i.e. people who travel past the same billboard to get to work, the billboard is only seen by these people.

Adverts on Websites - Can seem very tacky

Adverts during Movie Trailers - Very expensive, probably more so than TV ad's due to the fact that the audience have to watch it and are unable to flick over like they can on TV.

True but if they (C4) want to go out with a bang they should do this!!
People say Endemol wont pay a lot of money, i have seen the most brilliant ads across the world for BB which are very effective. Why cant they do that here??

TV ads- Yes, very effective but as well as advertising in the usual C4, E4, More4, and the music channels... just 1 big advert during the finale of BGT would be brilliant... has to be dramatic with the date and a voiceover saying "The Last ever Big Brother" something that will appeal.

Radio- They are listened to quite a lot, eg. The Chris Moyal's show gets 7m-8m listeners daily.

Movie Trailers- I really doubt they would do it, but it would be fantastic, different, just will give you a feeling that they want people to see the series.

Billboards- NEEDS to be done. Its so effective, like BB7, I saw the billboards in my home town, in London etc.... everywhere. People WILL take notice of it. They are hard to miss.

[Smithy]

Originally Posted by *mazedsalv**

True but if they (C4) want to go out with a bang they should do this!!
People say Endemol wont pay a lot of money, i have seen the most brilliant ads across the world for BB which are very effective. Why cant they do that here??

TV ads- Yes, very effective but as well as advertising in the usual C4, E4, More4, and the music channels... just 1 big advert during the finale of BGT would be brilliant... has to be dramatic with the date and a voiceover saying "The Last ever Big Brother" something that will appeal.

Radio- They are listened to quite a lot, eg. The Chris Moyal's show gets 7m-8m listeners daily.

Movie Trailers- I really doubt they would do it, but it would be fantastic, different, just will give you a feeling that they want people to see the series.

Billboards- NEEDS to be done. Its so effective, like BB7, I saw the billboards in my home town, in London etc.... everywhere. People WILL take notice of it. They are hard to miss.

Of course they should do it.
But C4 obviously won't, they say they want it to go out with a bang, but they're hardly going to slag the show off.
I think it will be a minimalist advertising campaign as usual, which is a real shame.