[James]

Winnipeg - All reality all the time, this new channel on the Canadian television grid will offer viewers a one-stop destination for the most popular reality programming from around the world.

The new specialty channel will launch on July 1, 2010 and feature popular reality franchises from around the world, including past and present broadcasts of The Apprentice UK, Survivor and Big Brother UK.

Other programs which have been confirmed for the July launch include Deal or No Deal Canada, Extreme Makeover Home Edition, Project Runway Canada, Fear Factor , X-Weighted.

Reality shows are the second highest rated programming after dramatic productions, according to Channel Canada. The difference for TV networks is that the "reality" format is much cheaper to produce and consequently acquire. This can be an important factor in the television networks' ongoing battle to secure sponsorship.

"Reality viewers have a voracious appetite for this type of programming and we are pleased to offer them a place to discover new shows for the first time." said Barbara Williams, Exec VP of Content for Canwest.

http://www.digitaljournal.com/article/291377