[michael21]

'Really' to replace Dave Ja Vu

From Broadcast:

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UKTV is replacing its Freeview plus one channel Dave Ja Vu with paid-for lifestyle channel Really.


Really, which launched in May 2009 to target young women with shows such as Tool Academy, Bizarre ER and Snog, Marry, Avoid, will bolster UKTV’s free-to-air presence from 2 August.

It will join existing Freeview channels Dave and Yesterday, which respectively cover the entertainment and factual genres for UKTV.

Really will air from 8am-2am and continue to be available on Sky and Virgin Media.

Darren Childs, chief executive of UKTV, said there would be further investment in the channel further to the shift in distribution.

“We’ve already got the two leading channels in the genre – Home and Good Food. By securing a free-to-air slot for Really and investing considerably in its content, we are confident UKTV will continue to dominate the genre,” he said.

The channel is managed by Clare Laycock, interim director of lifestyle and channel head of Really, with its shift to Freeview overseen by UKTV’s interim controller Christian Drobnyk.

http://www.broadcastnow.co.uk/news/b...028712.article