Quote:
Endemol president Tim Hincks has reaffirmed the production company’s commitment to Big Brother, saying it is “utterly central to what we do”.
In an interview with MediaGuardian correspondent John Plunkett, the former Endemol UK CEO said he’d like the show’s lifespan to be longer than that of the Rolling Stones, who are celebrating their 50th anniversary this year.
“If it launched today it would still be a success because it is a very modern format in the way it interacts with social media and technology,” he said. “It has always been ahead of the curve. You can watch Brazilian Big Brother in 3D.
“It’s been around 13 years, which is longer than the Beatles. Can it be around longer than the Rolling Stones? We should be aiming for that.
“Big Brother remains utterly central to what we do and will always be close to my heart.”
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http://www.bbspy.co.uk/bb14/news/060...#comment-17852
Would you like BB to last for 50 years?
Endemol boss aiming for 50 years of Big Brother
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