[T*]

Urban Outfitters has found itself at the centre of a social media storm after a “blood-stained” jumper appeared for sale on its website purporting to be from Kent State University - famous in the US for being the site of a massacre.

The university in Ohio was the scene of a shooting on 4 May in 1970 when the National Guard fired at student demonstrators protesting against military action in Cambodia. Four students were killed at the time and another nine were wounded.

The top, which was priced at $129 (£79), has now been removed from the retailer's site following an angry online backlash.

The description next to the sweater online read: “Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!”

Twitter users roundly criticised the top for being in bad taste and one called it “absolutely disgusting”.

“If you need another reason to boycott @UrbanOutfitters how about this University of Kent massacre-themed sweatshirt?” wrote one user.

Another said: “Absolutely disturbed that @UrbanOutfitters thought #KentState jumper was a good idea."

Source

How vile.