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Originally Posted by Toy Soldier

OK so the press has no influence on people's opinions, and yet magically, whenever something is in the press, it starts being parroted all over social media, in shops queues, on buses, and everywhere else that sheeple congregate to bleat within a matter of days.

Is it coincidence? Are people really this blind?

The idea that Labour would be "in bed" with the SNP and potentially having Scotland playing puppetmaster had an absolutely MASSIVE impact on the vote. That idea originated in the mainstream press.

The poor public perception of Ed Miliband, that he was not leadership material, that he was a bumbling sandwich-spiller, had an impact on Labour. Where did that one start? Oh yes, it was in the mainstream press.

The vilification of immigrants and "blame game" politics leading to the rise in popularity for UKIP - Mainstream press.

I could go on literally forever. The amount of propaganda that was flying around every single day, and being endlessly repeated by people who will believe anything they read, up here in Scotland during the referrendum campaign was mind-boggling.

Because people are just mindless drones waiting to have their heads filled with whatever the press decide to publish on this particular day right. The relationship between public opinion and media output is a bit more complicated than that and if anything I'd say the former influences the latter more than the other way around.