[user104658]

Originally Posted by Dezzy

This rumour pops up every few years, it'll never happen outside of mini retro console releases.

Sega couldn't keep up with the console race and they've secured themselves a solid position as a third party developer and distributor. They will never make a new console now if they were booted out of the race years ago. They don't have the capital to create a next or even current gen console.

Right but that's why there might be scope for Microsoft buying the rights to be "The Sega Console" for its Japan release. It would just be an Zbox, but with an "Xbox SEGA" slapped on the side.

That would in theory benefit both companies BUT I do think the issue would be that Mikeysoft would probably expect next gen Sega games to be Xbox exclusives and that would be a very bad move for Sega, especially considering that there's no real question that PS5 will have a higher market share again, and especially so in Japan.

Honestly the Xbone struggled massively this gen, and that's after the overwhelming success of the 360. I think they really need to pull something out of the bag this time round or it might be the last Xbox...