[Patrick]

I got goosebumps there,
Was sitting argueing with my brother with the TV on Mute and suddenly I just saw the flames flying over and was like and took it off Mute.

I watched in amazment and then the sexy voice said 'Celebrity Big Brother starts Sunday the 3rd January on 4'

Yet, they advertised this on The Box.
Which means C4 are advertising on other channels!

This is great, hopefully it brings in more viewers!

[ILoveTRW]

they do this every year

nothing new

[Matt]

C4 has a 50% stake in The Box's parent company, which also runs 4Music, Kerrang, Kiss, Smash Hits, Magic and Q, so the ads are probably airing on all those channels.

So The Box is not really an 'other channel', but it is great that they're making use of their stake in it.

[Patrick]

Originally Posted by Matt

C4 has a 50% stake in The Box's parent company, which also runs 4Music, Kerrang, Kiss, Smash Hits, Magic and Q, so the ads are probably airing on all those channels.

So The Box is not really an 'other channel', but it is great that they're making use of their stake in it.

Oh okay

Well thats great, hopefully alot more people take notice of the adverts and tune in.

[georgehudson]

Oh I love it when you get goodbumps over BB, it just shows how good the show is !

[Braden]

lmao, why did you have a music channel on mute ?

[\PJ/]

Any exposure is good exposure.