[BigBroSite]

Wow MTVN you really don't get it do you...

They should have been advertising for a while now. End of.

[MTVN]

Originally Posted by Matt

Two weeks beforehand might be fine under normal circumstances, but this is Channel 5's first series. As it has been pointed out, a lot of Big Brother fans don't necessarily know it's back this summer - which you might expect with Channel 4 doing all they could to promote its death last year - so C5 really need to start getting the word out, the sooner the better. They should have ran adverts for the auditions last month.

Where is the evidence for this though, I really don't think that any Big Brother fan could have missed the news of it's return unless they were basically living under a rock. If you had any remote interest in Big Brother you would have seen the story in the papers, on the telly, on the internet etc.

2 or 3 weeks is plenty to start building awareness and attracting interest, it'd be pointless and wasteful to drag this out over the period of 2 months with little eye flashes or whatever

Originally Posted by daniel-lewis-1985

But its a fact that i have talked to BB fans who did not know it is coming back.

They are ony advertising in their little media bubble which consists of OKTV the daily star....

They need to advertise to a wider range and NOW.

Like i said it was fine to do the odd eyeflash 3 weeks before like on Channel 4 but its Channel 5's first series and most of the people in the country have NO IDEA bb is coming back.

And it's a fact that Big Brother's return was big news, and not just around BB fans.

Where else do you suggest they advertise? They can only work within their means and it's an unfortunate fact that Channel 5 do not have a large platform to promote the show

Originally Posted by BigBroSite

Wow MTVN you really don't get it do you...

They should have been advertising for a while now. End of.

Yeah you're so full of wisdom and I'm just so ignorant

[AJ.]

3 weeks is about right imo, anymore & it gets stale. I agree alot of people don't know its back but 3 weeks is easily enough.

[Bubba]

They don't want other papers getting the" Exclusive" news IMO. In the past, C4 was open to all the Media, but now it seems everything is being held back for Desmond's big exclusive.

[Jordan.]

Originally Posted by MTVN

Where is the evidence for this though, I really don't think that any Big Brother fan could have missed the news of it's return unless they were basically living under a rock. If you had any remote interest in Big Brother you would have seen the story in the papers, on the telly, on the internet etc.

I know loads who watched the show in recent years and had no idea it was coming back until I mentioned it. Then even people who do know its coming back on channel 5 have no idea when its on. Anyone outside of a TV forum or don't read the Daily Star are clueless.

C5 have made a wrong move by not promoting it a couple months before it started, it'd have been a great way to get the message out, fair enough if it was C4 when everyone knows it comes back every summer but when its moving to a smaller channel and people aren't really aware theres nothing wrong with over promoting it slightly. There should be adverts, billboards, internet ads all by now.