[Alf]

Originally Posted by Glenn.

You didn’t answer my question so maybe instead of insulting me we can reverse a bit

The fact you think I'm insulting you makes me think you're very fragile, you need to be more masculine,

[Glenn.]

Originally Posted by Alf

The fact you think I'm insulting you makes me think you're very fragile, you need to be more masculine,

Lol. I’m the fragile one

[Niamh.]

Originally Posted by Alf

The fact you think I'm insulting you makes me think you're very fragile, you need to be more masculine,

Alf that's extremely hypocritical considering your sensitivities in this thread

[Alf]

Originally Posted by Niamh.

So yes you misunderstand toxic masculinity. Mokka already explained up thread

I've already answered your question, do you want me to just repeat it again? I can if you like, here goes :

"Murder is illegal and abortion is not so that would be a falsity"

So murder is illegal and abortion is not, you're absolutely correct. So would it make you a little bit angry if a advert selling women's products claimed that abortion is murder.

[Glenn.]

There was nothing in that advert that was portrayed as exaggerated or misleading though

[Niamh.]

Originally Posted by Alf

So murder is illegal and abortion is not, you're absolutely correct. So would it make you a little bit angry if a advert selling women's products claimed that abortion is murder.

I would think it was hilarious that they wanted to put themselves out of business that badly


*You're still not understanding the term btw

[Northern Monkey]

It’s a virtue signalling vom fest done purely for publicity and to get women to buy Gillette products for their husbands.

It’s all about the moneys as LT and TS said.

They’ll go back to aiming their ads at men again soon.

[Mokka]

Originally Posted by Alf

So murder is illegal and abortion is not, you're absolutely correct. So would it make you a little bit angry if a advert selling women's products claimed that abortion is murder.

Yep. But if you are saying the term toxic masculinity is the same as say masculinity is toxic... you are wrong. Here, let me help you out since you don't want to do the research yourself

The phrase is derived from studies that focus on violent behavior perpetrated by men, and—this is key—is designed to describe not masculinity itself, but a form of gendered behavior that results when expectations of “what it means to be a man” go wrong. The Good Men Project defines it this way:

Toxic masculinity is a narrow and repressive description of manhood, designating manhood as defined by violence, sex, status and aggression. It’s the cultural ideal of manliness, where strength is everything while emotions are a weakness; where sex and brutality are yardsticks by which men are measured, while supposedly “feminine” traits—which can range from emotional vulnerability to simply not being hypersexual—are the means by which your status as “man” can be taken away.

[Underscore]

I think it's a great advert

[Alf]

Originally Posted by Niamh.

I would think it was hilarious that they wanted to put themselves out of business that badly


*You're still not understanding the term btw

Yes, and that's the point being made, why are they trying to put themselves out of business? But it's not hilarious, because there's no humour in the advert.

If you don't think I:m understanding the term. then would you be kind enough to explain what the term toxic masculinity means to me.

[Niamh.]

Originally Posted by Alf

Yes, and that's the point being made, why are they trying to put themselves out of business? But it's not hilarious, because there's no humour in the advert.

If you don't think I:m understanding the term. then would you be kind enough to explain what the term toxic masculinity means to me.

Lets see if Gillette go out of business then, shall we?

See the post right above yours, explained thoroughly there.

[Glenn.]

Men are gross anyway

[Alf]

Originally Posted by Mokka

Yep. But if you are saying the term toxic masculinity is the same as say masculinity is toxic... you are wrong. Here, let me help you out since you don't want to do the research yourself

The phrase is derived from studies that focus on violent behavior perpetrated by men, and—this is key—is designed to describe not masculinity itself, but a form of gendered behavior that results when expectations of “what it means to be a man” go wrong. The Good Men Project defines it this way:

Toxic masculinity is a narrow and repressive description of manhood, designating manhood as defined by violence, sex, status and aggression. It’s the cultural ideal of manliness, where strength is everything while emotions are a weakness; where sex and brutality are yardsticks by which men are measured, while supposedly “feminine” traits—which can range from emotional vulnerability to simply not being hypersexual—are the means by which your status as “man” can be taken away.

OK, so why is violent behaviour from a minority of men a good selling point?

Why not focus on the men that risk their lives to save the lives of people they don't even know?

Or the dad who teaches his son to be a good human?

Or the sports star being a winner?

Or the man who gets married and raises a family?

Or the man who works hard to build the roads and buildings.?

You know, the average man

[Northern Monkey]

I’m assuming this term ‘Toxic masculinity’ is a derogatory term dreamed up by feminists for traditional masculinity which Piers has some views on here:

Youtube video

[Glenn.]

Originally Posted by Alf

OK, so why is violent behaviour from a minority of men a good selling point?

Why not focus on the men that risk their lives to save the lives of people they don't even know?

Or the dad who teaches his son to be a good human?

Or the sports star being a winner?

Or the man who gets married and raises a family?

Or the man who works hard to build or roads and buildings.?

You know, the average man

Did you watch the advert?

[Niamh.]

Oh god Piers

[arista]

Originally Posted by Alf

Everyone is talking about this new man hating Gillette advert.

Any opinions on here?

Have they just destroyed themselves by attacking their main customers?

Will they bring out an advert for their female products showing how horrible women are?

Yes Piers on GMBHD itv
was very angry at Gillette
he even got a MP with him


Thanks to NM for posting a clip.

[Niamh.]

Originally Posted by Alf

OK, so why is violent behaviour from a minority of men a good selling point?

Why not focus on the men that risk their lives to save the lives of people they don't even know?

Or the dad who teaches his son to be a good human?

Or the sports star being a winner?

Or the man who gets married and raises a family?

Or the man who works hard to build the roads and buildings.?

You know, the average man

The advert had lots of great men in it though........

[Matthew.]

Originally Posted by arista

Yes Piers on GMBHD itv
was very angry at Gillette

There’s a surprise

If there’s anything to pretend to be offended at, he’ll pretend to be offended by it

[Matthew.]

Nothing wrong with the advert

[Alf]

Originally Posted by Glenn.

Men are gross anyway

That's more honest, you see, there's no need to lie, just be honest, we'll all get along better.

[Mokka]

Originally Posted by Alf

OK, so why is violent behaviour from a minority of men a good selling point?

Why not focus on the men that risk their lives to save the lives of people they don't even know?

Or the dad who teaches his son to be a good human?

Or the sports star being a winner?

Or the man who gets married and raises a family?

Or the man who works hard to build the roads and buildings.?

You know, the average man

They kinda did all those things. They started with harsh attention grabbing terms and then pointed out a lot of good moments with men in them.
So if your point is they shouldn't have used these words and phrased to get a knee jerk reaction that would have everyone talking about and posting about their ad... sure, that's a valid point. But as TS and LT said on the first page... it's the nature of advertising and "no publicity is bad publicity".

[Glenn.]

So are we all decided the advert is fab then or what?

[Alf]

Originally Posted by Niamh.

The advert had lots of great men it it though........

It makes out that things like wolf whistling and men hitting on women (I don't mean physically hitting I mean trying to pick up) as bad things, when in fact they're great things and much needed. And no blue or red or orange or green haired feminist butch dyke is gonna change that.

[Niamh.]

Originally Posted by Alf

It makes out that things like wolf whistling and men hitting on women (I don't mean physically hitting I mean trying to pick up) as bad things, when in fact they're great things and much needed. And no blue or red or orange or green haired feminist butch dyke is gonna change that.

Why are you so put out about it then?