[Ashsleigh]

Originally Posted by Scream

I just don't get why they cast such a range of ages for CBB... it's surely easier to cast older people for BBUK

I guess it's more to do with appealing to the younger generation and giving them housemates that they can relate to, since they already have the older demographic covered as those are mainly people who have been fans of the show since the beginning. Younger people are less familiar with the show and therefore need some incentive to get into it, and seeing people closer to their age and more "their type" inspires that incentive. Even still, casting more ordinary people rather than media types is a step in the right direction as those media types generally don't relate to any casual viewer, giving them no incentive to watch.