[zrc]

Its simple really.

I'm a celebrity makes an effort to get current stars. Big brother relies on people that haven't done anything for in some cases, decades. Or in other cases nothing at all.

The vamps are current, Sair and Malique are still in Corrie and Hollyoaks respectively, everyone know Nick Knowles, Noel Edmonds and John Barrowman from one thing or another, Anne is from the most watched gameshow in recent memory. Harry is well known in the sports world (I don't know much in this sect, but I knew who he was).

The only ones who haven't done much recently are Emily, Rita and Fleur. And even then they're known from Inbetweeners, EastEnders and X-Factor, so they're not completely unknown.

Its a pretty good lineup.

Now compare that with who BB shoved in the house, and its blatantly clear why one gets the viewers and the other didn't.