[Merry Mockmas]

These brands are doing these things because it generates them publicity.

We're all suckers for keep falling for the oldest marketing trick in the book.

Sadly for the Trans community, they think that they have an ally with these organizations when really they're just being used by them to make money and garner attention, plus it always ends up being the Trans community that gets the detraction base from the right, rather than aiming their hatred at the corporations.