[user104658]

Originally Posted by Niamh.

There's loads of really horrible videos parents have put online of their young kids, really cruel stuff, like wrapping groceries and pretending they were from santa or the grinch coming in taking all their gifts etc then filming them crying :/

I agree, there are some light pranks that go around that are very brief and I think largely fine, but the problem is that ... less discerning ... people see those videos and how popular they can be, and they make their own but take it way too far, and not only that, they keep on going and keep on filming even after the kid is cleary distressed like that somehow makes it funnier.