[user104658]

It's bizarre really - no matter what one believes about the nuance and rights/wrongs of the response from Israel, there is NO denying that the PR for Israel is absolutely shocking. And I fear unfixable. For a country that, let's face it, really is physically surrounded by hostility and relies heavily on international support to remain viable it's a very odd choice to be going in as hard and (at least, apparently) heavy-handedly. Moral high-ground posteuring and surgical strikes minimising collateral damage and offering maximum support to the civilian population would have been a politically far better choice in terms of "what comes next". When this is all over - whether Hamas is eliminated and Gaza reduced to dust or not - the future landscape looks fairly bleak and (despite what some disingenuous individuals would like to suppose from certain song contest results) international support for Israel is now at an all-time low.