[Abra]

Originally Posted by Oliver_W

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "woke" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "woke" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "woke", I just don't think that's realistic. We all know what "woke" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.