[user104658]

Originally Posted by Beso

Why would it antagonize gay people?

Is pride done to upset straight people?

Because it's done in a reactionary and pointed way.

All of this "playing dumb" is so fkn boring, you know fine well why "anti-woke" stuff is done and that it's done pointedly.

Do I think that the bloke himself is doing it because HE particularly wants to antagonise? No, I imagine he just wants to make $$$ - but he knows that it's good marketing and might make money because he knows there are plenty of people who will be like "Aww yee haw haw haw we should have STRAIGHT MONTH why don't us heteros get stuff". That is the gimmick. Appealing to bitter folk who like to bawl about how everything these days is "too woke".