[Smithy]

Originally Posted by Jonnii

Tbh if people watch launch and see that there are some 'outrageous' celebrities then it shouldn't matter to them if they've heard of them or not and should keep watching. I think that was the problem with last year - we had some true household names (Verne, Ulrika, Coolio, Michelle, Mutya) and they proved to be basically dry and uninteresting really. Nothing "gripping" happened last year, at all.

but thats the problem usually the line up is leaked a couple days before, if there are no big names they recognise then they're less likely to watch the launch and the series