[BB11UK]

The thing is, in the later series it doesn't matter who you are because you will always be called a fame-wh*re even if you have clearly stated you're not interested in it at all.

If you put one of the BB1 HMs in the later series, like Craig, he would be called a fame-wh*re and a freak, despite the fact he is pretty average. The same way that if they put a BB10 HM in the BB1 house they'd be called "one of the normal people from the first BB".

It doesn't matter who you are, what your reason for going in BB is, or what you do when you get out - you will instantly be given the tag "fame-seeker".

And as for "a normal winner"...the winners haven't exactly all been freaks.
BB1 - Craig (completely average)
BB2 - Brian (a flight attendant who had no intent on being famous)
BB3 - Kate (who only auditioned to see how far she'd get because it was her sister who was planning to audition)
BB4 - Cameron (as boring as paint drying)
BB5 - Nadia (a transexual)
BB6 - Anthony (normal guy)
BB7 - Pete (has tourettes, but is still a decent guy)
BB8 - Brian (thick as pig sh*t)
BB9 - Rachel (zzzzzzzzzzzzzz, sorry - average)
BB10 - Sophie (glamour model)

It's not as if someone like BB6 Kemal or BB10 Angel won it.