[Jack_]

I think you're right, there's something more to it. There must be. Either that or they just want to gain as much interest for the launch as possible.

I'm still convinced that The Million Pound Drop is in someway related to BB. Davina, the 'secure & secret location', the money, Endemol, C4, the fact that all the contestants on the MPD all seem like plausible Big Brother housemates, etc. As someone said, there is definitely something fishy going on. But I don't know. If they're linked, I think it could potentially be one of the best ideas yet, if I'm honest.