[Shasown]

Wouldnt look at 5's previous attempts at reality TV shows as an indicator for any future attempts, sponsors were reluctant to touch Channel 5 because of lack of UK coverage initially, after full digital changeover, increased sales figures for sky and freeview etc they will have a lot better coverage.

Which in turn means if the viewing figures for 5 pick up sponsors will be tempted, that in turn will hopefully more money to offer for a decent series of BB.

The deals already done they have agreed future licencing with Endemol. Only it wont be released till after the UBB finishes after all it may cause viewing figures to drop if its suddenly announced its not really the ultimate BB. This in turn would be seen by potential sponsors as them taking on a turkey.

So it is in 5's best interest to let Channel 4 hype it up, and leave more people wanting more.