[Shasown]

Originally Posted by MTVN

Alan's too informal

Sugar isnt right on it's own as a surname

Alan Sugar just feels naked without the Sir in front of it

Lord Sugar makes him sound like something from Star Wars

So Sir Alan it is

Sugar was knighted in 2000 for services to business, the correct term for a knight of the realm is Sir.....

However in 2009 Gordon Brown offered him a peerage he accepted this elevation to the House of Lords and became Baron Sugar of Clapton. The Correct term of address and reporting for a Member of the House of Lords is Lord.....

The correct term when addressing him is Lord Sugar the first time you speak to him and sir on subsequent times and he should be referred to as Lord Sugar when talking about him.

That is of course of you are subject of HM The Queen Elisabeth and not some uppity Johnny Foreigner.