[Zippy]

Originally Posted by Niall

How can a song that topped nearly all the iTunes stores upon release be a fail. Wow...*Rolls eyes and swaggers out*

relatively speaking it is a fail.

Hitting number one is not a big stretch for an artist of her status. Especially with a brand new song from a new album...following a 10mill plus album. And at this time of the year too when sales are low. Also..

easy to create huge instant high demand when you build up the pressure and then pop the cork. Nobody even got to hear it prior to its release. How often does that happen? Obviously it would create a big surge of interest...which of course was the plan.

Adele's Rolling in the deep was out there a good 3 months before its release and STILL went on to be a huge hit worldwide. And it will hang around for months. Because it is a quality song with substance. I suspect BTW will quickly plummet.

Musically it is certainly a fail. Even her fanatics are admitting its her worst single. So much for moving forward.