[thediaryroomchair]

I feel that Channel 4 gave up on the format from CBB5/BB* onwards. The adverts previewing the new series of the show were not as epic as the Big Brother Gets Evil theme of 2004 and The Golden Ticket/Twisted theme of 2006.

I remember in particular the advert were Marcus says "10 week summer holiday, not this time". Channel 4 seemed to make every effort to make Big Brother 5 a success and I feel it was the best series of the show to date.

From 2007 onwards we just had previews of the house with 3D animation which gave no indication of what the underlying theme of each series would be. The 2009 one for example with the cries and screams and the futuristic fingerprint eye did not feature the house at all.

Channel 5 have breathed new life in the show and I feel it has a long-term future. CBB9 was the best series of the show for some time and got media attention something that previous series of Channel 4 hadn't.