[Patrick]

So idiotic it's unbelievable.

The format of Seven Days which set it apart from The Only Way Is Essex, is that viewers can get involved by speaking to the cast over Twitter or something - and giving their opinions, which could sway the actions of the cast members.

The thing that sets this apart from basically being a complete and utter Big Brother UK copy because once again American Television Networks want to take more of our ideas, is this:

Here's the twist: Viewers will also play an active role in the show's outcome via online and social networks.

Now. Point proven. End of Discussion.